I help
brands rank,
grow, and
compound.
12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth. Builder of SEO tools, educator, speaker, and creator of The SEO Riddler newsletter.
Brands I've worked with
Trusted by
Built in public
Tools I've built
Log File Analyzer
Upload any server log and get an instant breakdown of bots, humans, crawl patterns, and status codes. Supports Apache, Nginx, IIS, Cloudflare, and Akamai GZ.
SERP Feature Analyzer
A Chrome extension that analyzes Google search results and visualizes SERP features — AI Overviews, featured snippets, shopping results, knowledge panels, and more — in an instant pie chart.
People Also Asked
Discover Google's People Also Ask questions for any keyword across multiple depth levels. Explore and categorize related search queries for faster, smarter SEO research.
WhatSchema
Get a personalized, prioritized list of JSON-LD schema types for your site — with official docs and copy-ready code examples so you can implement structured data without the guesswork.
Organic CTR Tool
Upload a CSV from Google Search Console and instantly see your average organic CTR broken down by ranking range — visualized in a chart and table. All data is processed locally in your browser.
Learn with me
Courses
Build Your Own SEO Tools
Learn Python to automate your SEO workflow. No prior coding experience required — go from zero to building real tools used in professional SEO.
Enroll →SEO Strategy Course
A hands-on course for SEO professionals who want to build a research-backed, scalable strategy from scratch — not just tactics.
Enroll →Stay sharp
The SEO Riddler Newsletter
How to Optimize Your Website for AI Agents
Bot traffic now outnumbers human visitors on most websites, and the way AI agents browse and interpret content is fundamentally different from how traditional search crawlers work. This issue covers the practical steps for making your site agent-ready — from semantic HTML and accessibility attributes to emerging standards like LLMs.txt and WebMCP. If you're still optimizing only for Google's traditional crawler, you're already behind the curve.
Subscribe to the newsletterLive learning
Latest Webinars & Videos
Google AI Dashboard and Publisher Controls Analysis
A breakdown of Google's AI Dashboard and publisher controls — what they are, how they work, and what they mean for your visibility in AI-powered search.
What Are Preferred Sources and Why They Boost Your AI Visibility
An overview of what preferred sources are in AI search and how being recognized as one can significantly improve your visibility in tools like ChatGPT and Perplexity.
SEO Jobs Data Study May 2026
A deep dive into the Q1 2026 SEO job market — role types, salary ranges, in-demand skills, AI adoption signals, and work arrangement trends across 233 US & Canada listings.
Let's work together.
Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
Get in touch