I help
brands rank,
grow, and
compound.
12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth. Builder of SEO tools, educator, speaker, and creator of The SEO Riddler newsletter.
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My Latest SEO Tool
SERP & Rank Tracker Script
A free Google Apps Script that pulls desktop and mobile US rankings, AI Overview presence and cited sources, and People Also Ask questions for a full keyword list straight into Google Sheets via the DataForSEO API.
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Courses
Build Your Own SEO Tools
Learn Python to automate your SEO workflow. No prior coding experience required — go from zero to building real tools used in professional SEO.
Enroll →SEO Strategy Course
A hands-on course for SEO professionals who want to build a research-backed, scalable strategy from scratch — not just tactics.
Enroll →Stay sharp
The SEO Riddler Newsletter
Is Your SEO Strategy Agile?
New research shows 94% of B2B buyers now consult LLMs during their purchase journey, which means the vendor shortlist often forms before anyone runs a traditional search. Sara argues this forces SEO strategy to become agile: the search increasingly serves to justify or verify a decision that has already been made. Her practical takeaway is to invest in LLM visibility, Bing indexing in particular, and third-party mentions, rather than treating Google rankings as the only place discovery happens.
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Latest Webinars & Videos
Google Protects Its Search Results While Publishers Get Less Control
A discussion of how Google is tightening control over its own search results while publishers are left with fewer levers to manage how their content shows up, and what that shift means for SEOs and content owners.
The SEO Opportunity Nobody Is Talking About 'Where to Buy' Keywords
A breakdown of why 'where to buy' keywords are an underused SEO opportunity, including how AI Overviews behave for this intent and what it means for local and ecommerce SEO strategy.
How to deal with AI generated images in AIO
A look at how AI-generated images show up inside AI Overviews, and what that means for how brands and publishers should approach visual content in AI search results.
Let's work together.
Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
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