I help
brands rank,
grow, and
compound.
12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth. Builder of SEO tools, educator, speaker, and creator of The SEO Riddler newsletter.
Brands I've worked with
Trusted by
Built in public
Tools I've built
Log File Analyzer
Upload any server log and get an instant breakdown of bots, humans, crawl patterns, and status codes. Supports Apache, Nginx, IIS, Cloudflare, and Akamai GZ.
SERP Feature Analyzer
A Chrome extension that analyzes Google search results and visualizes SERP features — AI Overviews, featured snippets, shopping results, knowledge panels, and more — in an instant pie chart.
People Also Asked
Discover Google's People Also Ask questions for any keyword across multiple depth levels. Explore and categorize related search queries for faster, smarter SEO research.
WhatSchema
Get a personalized, prioritized list of JSON-LD schema types for your site — with official docs and copy-ready code examples so you can implement structured data without the guesswork.
Learn with me
Courses
Build Your Own SEO Tools
Learn Python to automate your SEO workflow. No prior coding experience required — go from zero to building real tools used in professional SEO.
Enroll →SEO Strategy Course
A hands-on course for SEO professionals who want to build a research-backed, scalable strategy from scratch — not just tactics.
Enroll →Stay sharp
The SEO Riddler Newsletter
Automated, but Not Intelligent: Where AI Tools Fall Short in SEO
The future is human, more human, and deeply human — all things machines cannot create. Think of artisan bread vs. store-bought bread packed with preservatives. That's the difference between AI output and human work. And because that difference exists, not everything can be fully automated.
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Latest Webinars & Videos
WhatSchema Tool Overview
A quick walkthrough of WhatSchema — how to find the right JSON-LD schema types for your site in seconds.
Google Doubling Down on Spam!
Breaking down Google's latest moves against spam and what it means for your SEO strategy.
Publishers and Bots: Impact of Crawling and Monetization Tactics
A deep dive into how bot crawling affects publishers and the monetization tactics shaping the modern web.
Let's work together.
Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
Get in touch