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12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth. Builder of SEO tools, educator, speaker, and creator of The SEO Riddler newsletter.
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SEO Chunking Simulator
See how different chunking strategies split your content and which chunks a retrieval system would surface for a search query — semantic, fixed-interval, and layout-based. Runs entirely in your browser.
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Build Your Own SEO Tools
Learn Python to automate your SEO workflow. No prior coding experience required — go from zero to building real tools used in professional SEO.
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A hands-on course for SEO professionals who want to build a research-backed, scalable strategy from scratch — not just tactics.
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The SEO Riddler Newsletter
The Simple Way to Check AI Overview Visibility in Bulk
Auditing AI Overview visibility at scale comes down to three steps: pull your keyword set from Google Search Console or your favorite SEO tool, clean it to cut the noise, then use SERPapi to fetch AI Overview results in bulk. The real work happens after the data lands—prompting Claude or ChatGPT to write analysis code that surfaces citation frequency, sentiment, query types, and competitive benchmarks. That analysis layer is what turns a raw dataset into a report that actually drives optimization decisions.
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Latest Webinars & Videos
Can you See AI mode queries in GSC performance report
A look at whether Google Search Console's performance report surfaces AI Mode queries separately, and how to spot that traffic if it's there.
Should Google Be Accountable for It's AI Answers?
A look at whether Google should bear responsibility when its AI-generated answers get things wrong, and what that means for publishers and searchers alike.
How and Why You Should Manage Your Crawl Budget for SEO
A breakdown of what crawl budget is, why it matters for larger sites, and practical steps to manage it so Google spends its crawling effort on the pages that count.
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Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
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