I help
brands rank,
grow, and
compound.
12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth. Builder of SEO tools, educator, speaker, and creator of The SEO Riddler newsletter.
Brands I've worked with
Trusted by
Built in public
Tools I've built
Log File Analyzer
Upload any server log and get an instant breakdown of bots, humans, crawl patterns, and status codes. Supports Apache, Nginx, IIS, Cloudflare, and Akamai GZ.
SERP Feature Analyzer
A Chrome extension that analyzes Google search results and visualizes SERP features — AI Overviews, featured snippets, shopping results, knowledge panels, and more — in an instant pie chart.
People Also Asked
Discover Google's People Also Ask questions for any keyword across multiple depth levels. Explore and categorize related search queries for faster, smarter SEO research.
WhatSchema
Get a personalized, prioritized list of JSON-LD schema types for your site — with official docs and copy-ready code examples so you can implement structured data without the guesswork.
Learn with me
Courses
Build Your Own SEO Tools
Learn Python to automate your SEO workflow. No prior coding experience required — go from zero to building real tools used in professional SEO.
Enroll →SEO Strategy Course
A hands-on course for SEO professionals who want to build a research-backed, scalable strategy from scratch — not just tactics.
Enroll →Stay sharp
The SEO Riddler Newsletter
Ranking vs Grounding: They're Not the Same
Traditional search indexing and AI grounding systems are optimised for different purposes. While they share foundational elements, they represent distinct systems with separate objectives — and confusing the two is one of the biggest mistakes SEOs are making right now.
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Latest Webinars & Videos
How Page Speed Impacts ChatGPT and Perplexity Visibility
How website loading performance affects visibility in AI search tools like ChatGPT and Perplexity — and what you can do about it.
WhatSchema Tool Overview
A quick walkthrough of WhatSchema — how to find the right JSON-LD schema types for your site in seconds.
Google Doubling Down on Spam!
Breaking down Google's latest moves against spam and what it means for your SEO strategy.
Let's work together.
Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
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