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brands rank,
grow, and
compound.
12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth. Builder of SEO tools, educator, speaker, and creator of The SEO Riddler newsletter.
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My Latest SEO Tool
SERP & Rank Tracker Script
A free Google Apps Script that pulls desktop and mobile US rankings, AI Overview presence and cited sources, and People Also Ask questions for a full keyword list straight into Google Sheets via the DataForSEO API.
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Courses
Build Your Own SEO Tools
Learn Python to automate your SEO workflow. No prior coding experience required — go from zero to building real tools used in professional SEO.
Enroll →SEO Strategy Course
A hands-on course for SEO professionals who want to build a research-backed, scalable strategy from scratch — not just tactics.
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The SEO Riddler Newsletter
Is Meta Description Important for AI Search?
Sara ran an experiment to see whether different AI models actually read meta description tags, building a fictional bookstore page where the business's name, address, and phone number appeared only in the meta description. Claude picked up on the hidden data, but ChatGPT, Gemini, Google's AI Overview, and Perplexity all missed it. Her takeaway: most AI search systems still treat meta descriptions as invisible, not as a meaningful signal.
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Latest Webinars & Videos
The SEO Opportunity Nobody Is Talking About 'Where to Buy' Keywords
A breakdown of why 'where to buy' keywords are an underused SEO opportunity, including how AI Overviews behave for this intent and what it means for local and ecommerce SEO strategy.
How to deal with AI generated images in AIO
A look at how AI-generated images show up inside AI Overviews, and what that means for how brands and publishers should approach visual content in AI search results.
Can you See AI mode queries in GSC performance report
A look at whether Google Search Console's performance report surfaces AI Mode queries separately, and how to spot that traffic if it's there.
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Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
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