I help
brands rank,
grow, and
compound.
12+ years of SEO experience across enterprise, SaaS, and ecommerce. I help SEOs and businesses move from random tactics and “SEO hacks” to data-backed strategies that drive actual organic growth. Builder of SEO tools, educator, speaker, and creator of The SEO Riddler newsletter.
Brands I've worked with
Trusted by
Built in public
Tools I've built
Log File Analyzer
Upload any server log and get an instant breakdown of bots, humans, crawl patterns, and status codes. Supports Apache, Nginx, IIS, Cloudflare, and Akamai GZ.
SERP Feature Analyzer
A Chrome extension that analyzes Google search results and visualizes SERP features — AI Overviews, featured snippets, shopping results, knowledge panels, and more — in an instant pie chart.
People Also Asked
Discover Google's People Also Ask questions for any keyword across multiple depth levels. Explore and categorize related search queries for faster, smarter SEO research.
WhatSchema
Get a personalized, prioritized list of JSON-LD schema types for your site — with official docs and copy-ready code examples so you can implement structured data without the guesswork.
Organic CTR Tool
Upload a CSV from Google Search Console and instantly see your average organic CTR broken down by ranking range — visualized in a chart and table. All data is processed locally in your browser.
SEO Keyword Classifier
Paste your keyword list and instantly classify each one by search intent — boolean, definition, instruction, comparison, reason, consequence, short fact, or other. Export results as CSV.
Learn with me
Courses
Build Your Own SEO Tools
Learn Python to automate your SEO workflow. No prior coding experience required — go from zero to building real tools used in professional SEO.
Enroll →SEO Strategy Course
A hands-on course for SEO professionals who want to build a research-backed, scalable strategy from scratch — not just tactics.
Enroll →Stay sharp
The SEO Riddler Newsletter
Adapting to the Zero Click Era
With over two-thirds of Google searches now ending without a click, the question isn't whether to accept zero-click search — it's how to adapt. This issue makes the case for shifting attention to Google Discover as an underutilized distribution surface, with its own signals: timely topics, compelling imagery, and headlines written to provoke curiosity rather than match queries. The broader argument is that chasing LLM traffic misses the bigger opportunity hiding in plain sight within Google's own ecosystem.
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Latest Webinars & Videos
Website Migration SEO Best Practices
A practical guide to SEO best practices for website migrations — covering how to protect your rankings, handle redirects, and avoid common pitfalls before, during, and after a migration.
![[Webinar] AI search reality check: Playing the hand you're dealt](https://img.youtube.com/vi/7i8GDfNJNO4/hqdefault.jpg)
[Webinar] AI search reality check: Playing the hand you're dealt
A practical look at the current state of AI search — what's actually working, what isn't, and how to adapt your SEO strategy given the signals and tools available right now.
Google AI Dashboard and Publisher Controls Analysis
A breakdown of Google's AI Dashboard and publisher controls — what they are, how they work, and what they mean for your visibility in AI-powered search.
Let's work together.
Consulting, audits, strategy, speaking — if it involves search and growth, let's talk.
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