SEO
Google's Hedge Maze
Being an SEO is not a walk in the park, it’s more like a walk through Google’s hedge maze. Most of the time, we’re trying to figure out what went wrong, and honestly, it’s rarely simple. That’s why SEO is not for the faint-hearted! Every
An SEO Walks Into A Garden 🪴
An SEO walks into a garden, a yard, a lawn, a back yard, a bed, a field, a greenhouse, a nursery, a patio, a terrace 😄 you know the joke! I was trying to figure out why my flower pot wasn’t blooming again after cutting, so I went to Perplexity
Google Lunges and The Great Decoupling
I couldn’t help myself when I saw this photo of Google’s Martin Splitt passionately (and athletically lunging) in an attempt to explain how “if your impressions are up, clicks are down, you'll likely get more conversions" all thanks to AI Overviews. I couldn’t tell
Search is Chaos, But You Don't Have to Be :)
And once again, search is changing. Just as we’re still wrapping our heads around AI overviews, their impact, and their quirky citation habits, Google drops AI Mode in the U.S. If you feel everything’s in flux — you’re not alone. But I think the real issue isn’
How to Write Good Content Using AI?
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! So… Can AI-written content actually rank? Yes. And I’ve tested it. I recently did an experiment where I used AI to write a
Measuring Your Brand for SEO
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! Obviously AI Mode is all the latest hype and with it comes a lot of speculation on the future of search. I think the
Everyone Slept on Pinterest
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! Google has let us down -SEOs- over and over. I mean, look at the most recent creators summit where Google told one creator that
It Ends With Us (and Google)
The funnel is messy and the buyer journey is not a straight-line anymore. I think we all know that by now, but how to tackle that from an SEO standpoint? the ideal funnel is broken, and if you're not adapting, your SEO strategy maybe broken too! TL;DR
Beyond the Click: Understanding Organic Traffic Changes
This edition of the SEO Riddler is brought to you by Ahrefs. Ahrefs is an all-in-one marketing intelligence platform. Thank you Ahrefs for sponsoring this post! The easiest part of reporting is doing month-over-month and year-over-year comparisons. There's no magic behind pulling numbers — the real skill is interpreting
How to Audit and Optimize Your Brand in Search
"Build a strong brand" and "create helpful content" are 2 of the most ambiguous and therefore unuseful SEO advice that gets tossed around very often imo. Let's talk about brand and SEO a bit.... but in an actionable way! Today I decided to share
