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Case Study: SEO for Trending Topics

I'll talk about the ChatGPT post I created and and how it performed well given that my website is new (launched in August/Sept) and I didn't start adding much content consistently... To date I've only published 15 blogs. So everyone was talking about

This photo was generated by Text to Image AI tool in Canva
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Case Study: SEO for Niche B2B with Zero Search Volume

This is one of my favorite clients to work with. The reason for this is that they took the recommendations seriously and executed on them! Background A newly launched Berlin based agency that targets purpose-driven startups reached out to me to work on their SEO strategy. Website was new with

Consistent Increase in Organic Impressions
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The Risk of AI to Creators

AI is transforming many industries, including content creation and publishing. In this blog post, we'll examine how AI is affecting creators and publishers. From automating tasks to generating content, AI is changing the way work is done in this field. Understanding the role of AI in the industry

AI offers the information to the user, and captures value
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Google E-E-A-T: Everything You Need to Know

Google just updated its search quality raters guidelines (SQRG) for the second time this year, and for the third time since October 2021, which shows how important this document is (was and will continue to be too!).... If you're wondering what changed and what does that mean for

Screenshot from Google's SQRG
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How to use Google Status Dashboard

Google just released a new tool called "Google Search Status Dashboard" to help SEOs understand more about what's happening on the Google systems side (what we previously called google updates are now called google systems). As per documentation, the tool is for: 💡The Google Search Status

Google Status Dashboard
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Entity SEO Guide: How to Do Entity SEO

If you want to know how and why you should integrate entities and entity SEO into your day to day tasks, this is the right post for you. I've spoken recently about entity SEO in a webinar by SE Ranking [slides here] and the reason I picked that

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How to Use AI & ChatGPT for SEO

There's been a lot of chatter in the SEO community lately about the use of AI tools for SEO. For example, the use of AI content writing tools to generate content for SEO purposes is on the rise! but is that the only way we can leverage AI

Troubleshooting code with ChatGPT
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How to Do a Content Audit for SEO

When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need

How to Do a Content Audit for SEO
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SEO for Startups from an Ex-Startup Founder

Many people don't know that, but I’m an ex-startup founder. I’ve also had the pleasure of being part of some remarkable startups programs like turn-8 pre accelerator in Dubai and Y-Combinator (the world’s most powerful startup incubator program) online startup school back in 2017 that

SEO for startups ~ Photo: Storeleaks
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Service Workers & SEO

Did you know that service workers, if not implemented with SEO in mind, can cause indexation and accessibility issues for your website? Here's everything you need to know! Table of contents * What is a service worker * Why are Service Workers Used? * How do Service Workers Work? * Pros: Can

How to test if service workers are impacting SEO