Blog
SEO Content Strategy
I've talked about how and why you should do a content audit before and got plenty of feedback on that post. So today I'm going to take it a step further and show you how to create a content strategy that actually moves the needle! TL;
Case Study: How 6K became 33K + 12K ARR
This case study is one that makes me smile. I always wanted to give back and this campaign was a great opportunity for me to have a small impact and change some lives to the better, one belly at a time! Background In 2021 I volunteered to be part of
SEO Test: Do Social Signals Matter?
There are 3 things if you talk about in the SEO world, not many people will like to listen: 1. Social signals (traffic to website from a social platform and engagement on website URLs on social media) 2. Unlinked brand mentions 3. Non-clickable links But do these things actually impact
SEO in the Age of AI: Why you're not losing your job anytime soon
Will SEO become (is becoming) obsolete? There's some anticipation in the SEO industry about how SEO will look like with many search engines now adding "answer bots" similar to chatGPT. TL;DR: Jump to the Conclusion The best way to predict the future is to look
How To Do a JavaScript Audit for SEO
JavaScript is an essential part of many modern websites, in fact it's the most popular web development languages. But it can also present challenges when it comes to SEO. If not implemented properly, JavaScript can make it difficult for search engines to crawl and index a website which
Case Study: SEO for Trending Topics
I'll talk about the ChatGPT post I created and and how it performed well given that my website is new (launched in August/Sept) and I didn't start adding much content consistently... To date I've only published 15 blogs. So everyone was talking about
Case Study: SEO for Niche B2B with Zero Search Volume
This is one of my favorite clients to work with. The reason for this is that they took the recommendations seriously and executed on them! Background A newly launched Berlin based agency that targets purpose-driven startups reached out to me to work on their SEO strategy. Website was new with
The Risk of AI to Creators
AI is transforming many industries, including content creation and publishing. In this blog post, we'll examine how AI is affecting creators and publishers. From automating tasks to generating content, AI is changing the way work is done in this field. Understanding the role of AI in the industry
Google E-E-A-T: Everything You Need to Know
Google just updated its search quality raters guidelines (SQRG) for the second time this year, and for the third time since October 2021, which shows how important this document is (was and will continue to be too!).... If you're wondering what changed and what does that mean for
How to use Google Status Dashboard
Google just released a new tool called "Google Search Status Dashboard" to help SEOs understand more about what's happening on the Google systems side (what we previously called google updates are now called google systems). As per documentation, the tool is for: 💡The Google Search Status
