Blog
Calculating SERPs Compression Ratio With Python
I love how this community builds on top of the work of each other! Well this article is no different from that. It all started with Roger Montti publishing a post about "How Compression Can Be Used To Detect Low Quality Pages" on Search Engine Journal. Next thing
A Tale of Two Courses: How I Became an SEO Course Creator!
I ran a webinar recently where I discussed my journey into becoming an SEO course creator. So I decided to convert this to a blog as well. Here's my journey, how it started and why, and behind the scene details of what goes into creating a lesson every
Beyond Keywords: Optimizing Content Through UX Analysis
💡🚀 Ready to boost your SEO with Python? Join my hands-on training designed for SEO professionals! Learn to automate tasks and analyze data easily. Don't miss out—start your journey today! Learn more here. Also I finally soft-launched the SEO Strategy Course at 50% Off for a limited time,
TF-IDF Text Analysis in SEO
💡🚀 Ready to boost your SEO with Python? Join my hands-on training designed for SEO professionals! Learn to automate tasks and analyze data easily. Don't miss out—start your journey today! Learn more here. Also I finally soft-launched the SEO Strategy Course at 50% Off for a limited time,
Getting Buy-In for Your SEO Strategy
I had the pleasure recently to run a live webinar on the topic of Buy-in. I feel there are many aspects related to buy-in that we don't talk about enough. 💡Don't miss out! Sign up for my upcoming webinar, 'A Tale of Two Courses,'
The SEO Strategy Course
If you've been following me for a while now, you know that I'm building an SEO strategy course and it's one of a kind. Why do I say that? Well because I'm pouring everything I know about strategy into it. I have
Python For Marketers Workshop
Hello Fellow SEOs and Marketers! Let me introduce you to my latest offering, Python for Marketers Workshop! Python For Marketers 2HR Workshop Signup Never coded before? No problem! This live, interactive workshop is designed to introduce marketers like you to the world of Python. In just 2 hours, you'
Information Gain in SEO
Every once in a while, there's a new buzzword in SEO. This time it's "information gain". The term is not new and has been in SEO for a while. It dates back to a patent that was filed by Google in 2018 and published
The SEO ROI of Blog Content
In marketing, we are obsessed with attribution and forecasting so much to build business cases - which is a fair ask btw - that sometimes, we hinder our progress and limit ourselves. Challenges of Conversion Attribution By Channel I remember one time in the past, for a personal project, I
Case Study: Impact of Removing a Duplicate Page
One time I was doing a content audit for a website. One interesting finding was the amount of cannibalized content I found on the blog. The website owner was continually creating content, but some of it heavily overlapped. There are situations where existing content cannibalism doesn’t need to be
