SEO on a Budget: How to Adjust Your SEO Strategy During a Recession
Hiring freezes and layoffs, it's the end of 2022 and many market watchers are predicting a recession in 2023. It's no surprise that many marketing budgets will be limited during these challenging time. If you find yourself with a limited budget for SEO content creation or
SEO for Holiday Sales
Are you preparing your ecommerce store for the upcoming boxing day? well here's a guide and few tips to help you capture as much sales as possible during the holidays. The Calculator I like to start planning by creating a simple calculator to understand the effort and impact
SEO Twitter on Fire: Can AI Algorithms Be Biased?
It all started with Lidia Infante posted this on twitter for John Muller: I mean it's a legitimate comment! Why is a search for "SEO Expert" returning an all male list given that there are many successful female figures in the industry? But then, CF, a
Content Length: How to Win the SERPs with Less Content
The biggest road block in growing your organic traffic is scaling your content creation efforts. Thus some people resort to AI created content and programmatic SEO. Also take into account that quality content does require a decent budget. And while the cost of content varies on many factors including industry,
Freelance SEO Clients Acquisition
One of the most common questions I get is how to acquire SEO freelance clients. So without further ado, here's everything you need to know. First I'd like to start with this breakdown by Nick Swan from SEOTesting.com: Taking into account that this data is
The Problem With MOM SEO Reporting
We all have to deliver SEO performance reports to our clients. One of the most commonly used reports is the Month Over Month (MOM) report. But is this a good way to present SEO work and results? What is Month Over Month reporting? In very simple words, a Month Over
