A Guide to Conducting a SWOT Analysis for SEO
I think I first came across the term "SWOT Analysis" during my startup days. It was commonly discussed in meetings with other founders and as part of accelerator programs. 💡A SWOT (Acronym for strength, weaknesses, opportunities, and threats) Analysis is a 2X2 grid with one dimension representing the
How to Look at Data for SEO
”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas! I’m a firm believer in using data, however, throughout my career
How to Audit and Optimize Your Website for Interaction to Next Paint (INP)
Google announced recently that interaction to next paint is going to replace the FID metric in core web vitals starting March 2024. First Input Delay (FID) measures how long it takes for a website to respond to a user's first interaction. For example, the user lands on your
How to Scrape List of YouTube Videos from Any Channel With Python 🐍
If you're looking to pull all the YouTube Videos off a channel (with video title) and output them into a csv file or a comma separated .txt file, this blog is for you. I also decided to scrape YouTube Channels using channel names vs. the commonly used channel
Python Projects for Beginners
If you're trying to learn Python, your best shot is working on some easy projects! I'm a Java developer by training but didn't program for so long, but all the concepts of object oriented programming are still here. All I needed was a quick
SEO Content Strategy
I've talked about how and why you should do a content audit before and got plenty of feedback on that post. So today I'm going to take it a step further and show you how to create a content strategy that actually moves the needle! TL;
Case Study: How 6K became 33K + 12K ARR
This case study is one that makes me smile. I always wanted to give back and this campaign was a great opportunity for me to have a small impact and change some lives to the better, one belly at a time! Background In 2021 I volunteered to be part of
SEO Test: Do Social Signals Matter?
There are 3 things if you talk about in the SEO world, not many people will like to listen: 1. Social signals (traffic to website from a social platform and engagement on website URLs on social media) 2. Unlinked brand mentions 3. Non-clickable links But do these things actually impact
SEO in the Age of AI: Why you're not losing your job anytime soon
Will SEO become (is becoming) obsolete? There's some anticipation in the SEO industry about how SEO will look like with many search engines now adding "answer bots" similar to chatGPT. TL;DR: Jump to the Conclusion The best way to predict the future is to look
How To Do a JavaScript Audit for SEO
JavaScript is an essential part of many modern websites, in fact it's the most popular web development languages. But it can also present challenges when it comes to SEO. If not implemented properly, JavaScript can make it difficult for search engines to crawl and index a website which
