Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.
How to Look at Data for SEO
”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas! I’m a firm believer in using data, however, throughout my career
How to Do a Content Audit for SEO
When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need
Cutting Through the Noise
SEO is changing, SEO has changed. I have said those things myself few times and we've heard many others say them as well. But I also came to the realization that, we are becoming volatile, flip-flopping between new tactics and latest trends, and this may not sum up
LLMO: 4 Ways to Optimize for LLMs
Rightfully, the topic of the hour, the million dollar question "how to appear and get cited in LLMs like ChatGPT". There's a lot of speculation for how the future of search will look like and whether Google will remain the go-to platform for search. There'
How I Got a Knowledge Panel and Lost It
More than a year ago, I put in sometime to get my very own knowledge panel in Google, and guess what? With some effort and strategy—it worked! Here’s how I achieved it, what I learned, and why I lost it. This is my knowledge panel What is a
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