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The SEO Riddler

Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.

Featured Posts

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How to Look at Data for SEO

”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas!  I’m a firm believer in using data, however, throughout my career

Types of Data Analysis for SEO
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How to Do a Content Audit for SEO

When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need

How to Do a Content Audit for SEO

Recent Posts

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An SEO Walks Into A Garden 🪴

An SEO walks into a garden, a yard, a lawn, a back yard, a bed, a field, a greenhouse, a nursery, a patio, a terrace 😄 you know the joke! I was trying to figure out why my flower pot wasn’t blooming again after cutting, so I went to Perplexity

An SEO Walks Into A Garden 🪴
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Google Lunges and The Great Decoupling

I couldn’t help myself when I saw this photo of Google’s Martin Splitt passionately (and athletically lunging) in an attempt to explain how “if your impressions are up, clicks are down, you'll likely get more conversions" all thanks to AI Overviews. I couldn’t tell

Martin Splitt Explaining the Great Decoupling
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Search is Chaos, But You Don't Have to Be :)

And once again, search is changing. Just as we’re still wrapping our heads around AI overviews, their impact, and their quirky citation habits, Google drops AI Mode in the U.S. If you feel everything’s in flux — you’re not alone. But I think the real issue isn’

Search is Chaos, But You Don't Have to Be :)