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The SEO Riddler

Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.

Featured Posts

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How to Look at Data for SEO

”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas!  I’m a firm believer in using data, however, throughout my career

Types of Data Analysis for SEO
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How to Do a Content Audit for SEO

When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need

How to Do a Content Audit for SEO

Recent Posts

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Calculating SERPs Compression Ratio With Python

I love how this community builds on top of the work of each other! Well this article is no different from that. It all started with Roger Montti publishing a post about "How Compression Can Be Used To Detect Low Quality Pages" on Search Engine Journal. Next thing

The Output of a Python Script that pulls the top 10 results for a keyword and calculates the compression ratio for them
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A Tale of Two Courses: How I Became an SEO Course Creator!

I ran a webinar recently where I discussed my journey into becoming an SEO course creator. So I decided to convert this to a blog as well. Here's my journey, how it started and why, and behind the scene details of what goes into creating a lesson every

SEO Strategy Creation Process
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Beyond Keywords: Optimizing Content Through UX Analysis

💡🚀 Ready to boost your SEO with Python? Join my hands-on training designed for SEO professionals! Learn to automate tasks and analyze data easily. Don't miss out—start your journey today! Learn more here. Also I finally soft-launched the SEO Strategy Course at 50% Off for a limited time,

Screenshot of user clicks from Microsoft Clarity dashboard