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The SEO Riddler

Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.

Featured Posts

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How to Look at Data for SEO

”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas!  I’m a firm believer in using data, however, throughout my career

Types of Data Analysis for SEO
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How to Do a Content Audit for SEO

When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need

How to Do a Content Audit for SEO

Recent Posts

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Beyond Keywords: Optimizing Content Through UX Analysis

💡🚀 Ready to boost your SEO with Python? Join my hands-on training designed for SEO professionals! Learn to automate tasks and analyze data easily. Don't miss out—start your journey today! Learn more here. Also I finally soft-launched the SEO Strategy Course at 50% Off for a limited time,

Screenshot of user clicks from Microsoft Clarity dashboard
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TF-IDF Text Analysis in SEO

💡🚀 Ready to boost your SEO with Python? Join my hands-on training designed for SEO professionals! Learn to automate tasks and analyze data easily. Don't miss out—start your journey today! Learn more here. Also I finally soft-launched the SEO Strategy Course at 50% Off for a limited time,

Clusters created by a Python Script using TF-IDF
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Getting Buy-In for Your SEO Strategy

I had the pleasure recently to run a live webinar on the topic of Buy-in. I feel there are many aspects related to buy-in that we don't talk about enough. 💡Don't miss out! Sign up for my upcoming webinar, 'A Tale of Two Courses,'

A screenshot from my live webinar with the title "Getting Buy-in for Your SEO Strategy"