Hello! I'm Sara, an SEO consultant and speaker based out of Ontario, Canada. I've been in the industry since 2014, helping various local and international brands improve their search rankings. I'm excited to bring my expertise to your organization and help boost your online visibility with effective SEO strategies.
How to Look at Data for SEO
”In God we trust. All others must bring data.” I first heard this quote when I was talking to a startup founder - always a refresher to speak to one, they always have the best mindset and ideas! I’m a firm believer in using data, however, throughout my career
How to Do a Content Audit for SEO
When we talk about SEO, we always talk about technical audits and get into the nitty gritty details about them, but we don't do the same for content. Anytime you start working on a new website, you need to perform a content audit the same way you need
Addition By Subtraction: How Deleting Content Can Boost Your Search Performance
Hello Riddlers! Today's newsletter sponsor is myself 😄 The course is on sale for 25% till Dec 31 2025! Just use this Coupon Code: BLACK2025 --——> Check out the course here <--—— Alright! Let’s dive into today’s topic. In previous editions, I talked about GeeksforGeeks
SEO in 2026: The Trends That Will Matter (and the Ones That Won’t)
Hello Riddlers! Today's newsletter Sponsor is Wellows As AI-led discovery expands, SEOs will increasingly need visibility tools that show how brands surface inside systems like ChatGPT and Gemini. Wellows, an AI Search Visibility Platform, helps teams track citations, missed mentions, and how different models interpret their brand making
The Fall and Fall of DMARGE
Hello Riddlers! Today's newsletter sponsor is myself 😄 The course is on sale for 25% till Dec 31 2025! Just use this Coupon Code: BLACK2025 --——> Check out the course here <-------- The law of gravity, "what goes up, must comes down"... this is a
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